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  • Articles Tagged with "Marketing"

    Going Granular on Online Business Jargon

    forbes.com Business World

    This article discusses the negative impacts of business jargon on online businesses, highlighting its confusing nature, irritating effects, use in masking problems, and role in establishing power dynamics.

    'What in the AI ... ?': DCC ad monstered by critics | Otago Daily Times Online News

    odt.co.nz Marketing New Zealand

    A Dunedin City Council social media advertisement using an AI-generated image of a monster truck has sparked debate about cost-effectiveness, ethical implications, and the potential displacement of human artists.

    My Website Design Agency Makes $30K/Month - Starter Story

    starterstory.com Business World

    A 19-year-old entrepreneur details his successful web design agency, Skale.solutions, which generates $30,000 monthly revenue through a strategic content and marketing approach on X (formerly Twitter).

    How the conservative era will change beauty standards | Vogue Business

    voguebusiness.com Fashion World

    Vogue Business analyzes the shift towards more conservative beauty standards, exploring its impact on fashion marketing and the evolving perceptions of Gen Z.

    CFC LDN: Why Chelsea are leaning on their London heritage with new branding - The Athletic

    nytimes.com Sports England

    Chelsea FC's new 'CFC LDN' branding aims to enhance international recognition by emphasizing its London location, though its impact remains to be seen.

    More than front-row features, influencers are taking on bigger roles at fashion week | Vogue Business

    voguebusiness.com Fashion World

    New York Fashion Week is seeing a shift from simply having influencers in attendance to brands actively incorporating creators into their content strategy for increased engagement.

    McDonald's and Other Fast-Food Restaurants Have a Gen Z Problem - Business Insider

    businessinsider.com Business World

    A Morning Consult survey reveals that Gen Z consumers perceive fast food as less valuable than older generations, posing a challenge for chains like McDonald's.

    Revival Streetwear: seguir estrategia de vender ediciones limitadas que se agotan rápido | El Financiero

    elfinancierocr.com Business Costa Rica

    Revival Streetwear, a Costa Rican streetwear brand, thrives on a limited-edition strategy, creating a sense of exclusivity and driving high demand among its community.

    Guidance for 'sustainable' claims after dismissal of H&M 'greenwashing' class action | Reuters

    reuters.com Law World

    A federal judge dismissed a class-action lawsuit against H&M for its 'Conscious Choice' line, prompting discussion on the legal implications of 'sustainable' marketing claims and the need for clearer FTC guidelines.

    The Best Fashion Schools in the US For Design, Marketing, and More | Vogue

    vogue.com Fashion US

    Vogue magazine highlights top fashion schools in the US, focusing on programs in design, marketing, and other related fields.

    How Chili’s Won When America Raged About Fast-Food Prices - WSJ

    wsj.com Business USA

    Chili's capitalized on consumer outrage over rising fast-food prices by positioning itself as a more affordable alternative offering comparable meals with added perks.

    My Niche Appointment Software Makes $5K/Month - Starter Story

    starterstory.com Business World

    Pavlo Grinevich's appointment scheduling software, Calday, achieved $5,000 in monthly recurring revenue within a year, showcasing a successful bootstrapped startup journey fueled by identifying a market gap and leveraging SEO.

    A Complete Breakdown To How We Built A $20K MRR AI App - Starter Story

    starterstory.com Business World

    This article details the journey of building Betterpic.io, an AI-powered headshot generation app, from its inception as a solo project to achieving $20,000 in monthly recurring revenue.

    My SaaS For Consultants Makes $3.4M Per Year - Starter Story

    starterstory.com Business World

    Stefan Debois, founder of the SaaS company Pointerpro, shares his journey of building a $3.4M annual recurring revenue business by listening to customer needs and iterating his product.

    Man's $600,000 Facebook Ad Disaster - Business Insider

    businessinsider.com Business World

    A fashion magazine CEO lost $600,000 on a disastrous Facebook ad campaign plagued by fake likes and inflated click counts, highlighting the risks of relying solely on Facebook's advertising metrics.

    Here's the Pitch Deck GenAI Adtech Startup Paramark Used to Raise $6M - Business Insider

    businessinsider.com Business World

    Paramark, a GenAI adtech startup, secured $6 million in seed funding to help marketing teams quantify the impact of their ad campaigns using generative AI.

    How Micro-Influencers Helped FASTer Way Grow From $1 Million To $65 Million In Just Two Years

    forbes.com Business World

    Amanda Tress's FASTer Way to Fat Loss, leveraging micro-influencers, achieved remarkable growth from $1 million to $65 million in revenue within two years.

    Brands Try to Look Less American in Global Ads Amid Trump's Trade War - Business Insider

    businessinsider.com Business World

    Amidst rising geopolitical tensions and trade wars, American brands are strategically adapting their global marketing campaigns to resonate with local cultures and avoid negative consumer sentiment.

    McCann Worldgroup Reorgs for a Project-Based Future

    adweek.com Business World

    McCann Worldgroup is reorganizing its structure into four brands to better serve clients and adapt to the evolving media ecosystem.

    Bespoke This, Bespoke That. Enough Already. - The New York Times

    nytimes.com Language World

    The overused term 'bespoke,' once signifying high-end tailoring, has become a ubiquitous branding trend, prompting discussion about its saturation and diluted meaning.

    La España suplementada: cómo tomar magnesio sin saber para qué se convirtió en un negocio

    elconfidencial.com Nutrition Spain

    The article explores the booming supplement market in Spain, examining its causes, the industry's practices, and concerns surrounding its potential health implications.

    How Advertising Agencies Use AI to Pitch and Win Business - Business Insider

    businessinsider.com Advertising World

    Advertising agencies are leveraging AI to enhance their creative processes, improve efficiency in pitching, and expand service offerings, thus adapting to the evolving technological landscape.

    The Secret to Apple's Marketing Genius (Hint: It's Not Marketing) - The Atlantic

    theatlantic.com Technology World

    Apple's success stems not from its marketing, but from its intuitive and user-friendly products that prioritize functionality and seamless user experience.

    Lululemon Opening Men's Stores - Business Insider

    businessinsider.com Business World

    Lululemon plans to open standalone men's stores by 2016, but faces challenges in adapting its brand image and marketing to appeal to a male audience.

    Promtur destinará $6.5 millones para implementar la marca país de Panamá | La Prensa Panamá

    prensa.com Business Panama

    Panama will invest $6.5 million to create a national brand to improve its international image and attract investment and tourism.

    ‘Community is the new king’ | Empresas | Valor Econômico

    valor.globo.com Business World

    The article discusses the rise of 'attention entrepreneurship,' where creators build communities before launching products, exemplified by Hailey Bieber's successful skincare brand Rhode.

    When ‘Local’ Makes It Big - The New York Times

    nytimes.com Business World

    Major food corporations are adopting the 'local' label, sparking debate among consumers and food activists about the true meaning of locally sourced food.

    How Expedia's CMO Is Preparing for a Future Dominated by AI - Business Insider

    businessinsider.com Marketing World

    Expedia's CMO discusses the company's strategy for adapting to a future where AI significantly impacts how consumers search for and book travel.

    Milk processors leaning on real dairy milk’s nutritional elements | Dairy Processing

    dairyprocessing.com Dairy World

    The dairy industry is leveraging milk's nutritional benefits and innovative product development to combat declining sales and compete with non-dairy alternatives.

    Carnival Cruise Line’s Loyalty Program Changes May Be A Costly Mistake

    forbes.com Business World

    Carnival Cruise Line's drastic overhaul of its loyalty program, shifting from lifetime status to a spend-based system, risks alienating its most loyal customers and jeopardizing its long-term brand loyalty.