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  • Articles Tagged with "Advertising"

    Does the Knot Have a “Fake Brides” Problem? | The New Yorker

    newyorker.com • Business • World

    The New Yorker investigates allegations of fraudulent practices by The Knot, a wedding planning platform, impacting numerous wedding vendors.

    EXCLUSIVE: McCann NY Eliminates CCO and Head of Growth Roles

    adweek.com • Business • World

    McCann New York is undergoing a restructuring that eliminates top creative and growth roles, leading to the departure of key executives.

    PolĂŠmica en las redes porque una influencer simulĂł acoso para anunciar un champĂş | El Correo

    elcorreo.com • SocialMedia • Spain

    A Spanish influencer sparked outrage after staging a fake harassment incident to promote shampoo, prompting apologies and highlighting the ethical considerations of social media marketing.

    Uber Is Working With Rival Instacart To Sell Ads

    adweek.com • Business • United States

    Uber and Instacart are partnering to sell ads on the Uber Eats platform, expanding advertising opportunities for consumer packaged goods brands.

    Social Media Advertising - Worldwide | Market Forecast

    statista.com • Marketing • World

    The global social media advertising market is experiencing significant growth driven by increased internet users, advanced targeting, and brands' need for effective online engagement.

    How Elon Musk Rescued X From the Brink - WSJ

    wsj.com • Business • World

    Elon Musk's influence helped X successfully raise over $10 billion in bonds, showcasing a comeback in advertising revenue.

    Tariff Confusion and Recession Fears Leave Advertisers ‘Paralyzed’ - The New York Times

    nytimes.com • Economics • World

    Unpredictable tariffs are causing significant uncertainty in the American advertising industry, leading to reduced ad spending and a potential economic slowdown.

    El Gobierno adjudica de urgencia 9 millones en publicidad a medios para "reivindicar la democracia"

    elconfidencial.com • Politics • Spain

    The Spanish government is launching a €10 million advertising campaign to promote democracy, citing a need to counter disinformation and celebrate 50 years since Franco's death.

    Elon Musk's X Wins New and Old Advertisers but Comeback Has Ways to Go - Business Insider

    businessinsider.com • Business • World

    Despite a decline in overall ad revenue, Elon Musk's X platform shows signs of recovery by attracting new advertisers and seeing the return of some major brands, though a full rebound remains uncertain.

    Amazon Tests New Program That Pays Publishers to Send It Shoppers - Business Insider

    businessinsider.com • Business • World

    Amazon is piloting a new program, NCA, that pays publishers for driving traffic to its platform, offering a potential revenue boost for the struggling digital media industry.

    Man's $600,000 Facebook Ad Disaster - Business Insider

    businessinsider.com • Business • World

    A fashion magazine CEO lost $600,000 on a disastrous Facebook ad campaign plagued by fake likes and inflated click counts, highlighting the risks of relying solely on Facebook's advertising metrics.

    Jaguar searches for new advertising agency after rebrand derided

    telegraph.co.uk • Business • World

    Jaguar Land Rover is searching for a new advertising agency after facing criticism of its recent rebranding, amidst ongoing trade disputes with the US.

    Please Disable Ad-Blocking Software

    superfolder.net • Technology • World

    This website requests users to temporarily disable their ad-blocking software to ensure proper page loading and support the site.

    Advertising's AI revolution stalls at the billing desk

    digiday.com • Advertising • World

    The advertising industry's adoption of AI is significantly lagging in its billing practices, with the shift to outcome-based pricing hampered by cultural, technological, and management barriers.

    McCann Worldgroup Reorgs for a Project-Based Future

    adweek.com • Business • World

    McCann Worldgroup is reorganizing its structure into four brands to better serve clients and adapt to the evolving media ecosystem.

    Advertising cookie consent settings

    gbnews.com • Technology • UK

    GBNews is implementing new cookie consent settings due to UK data protection regulations, offering users a choice between accepting advertising cookies or paying a monthly fee for ad-free access.

    Seen, sent, but never read – WhatsApp’s new privacy story | Mint

    livemint.com • Marketing • India

    WhatsApp's new global ad campaign, "Not Even WhatsApp," emphasizes user privacy and end-to-end encryption through a visually engaging and emotionally resonant approach.

    Mail digital subscription | Subscribe to The Daily Mail & MailOnline - The Mail

    mailsubscriptions.co.uk • Subscription • UK

    Mail+ offers a reduced-advertising digital subscription to The Daily Mail and MailOnline, providing a smoother reading experience.

    The Project cancelled: The column Waleed Aly never wanted to write

    smh.com.au • Television • Australia

    Waleed Aly discusses the cancellation of his television show, 'The Project,' within the broader context of the decline of free-to-air television and the dominance of tech giants in advertising.

    Duracell sues Energizer, claiming ad campaign features ‘misleading’ battery life claims | CNN Business

    cnn.com • Lawsuit • World

    Duracell is suing Energizer, alleging that Energizer's advertising campaign falsely claims its batteries outperform Duracell's.

    Llega la publicidad a WhatsApp: Meta introduce anuncios y suscripciones en la red de mensajería | Economía | EL PAÍS

    elpais.com • Business • World

    Meta is introducing ads and subscriptions to WhatsApp, aiming to monetize its popular messaging platform while assuring users that personal chats will remain private.

    Whatsapp neu mit Werbung: Das mĂźssen User wissen | Basler Zeitung

    bazonline.ch • Technology • World

    Whatsapp will introduce ads and paid subscriptions, prompting concerns among users about the future of the platform's privacy and user experience.

    EY lanza EY Studio para competir con las agencias de publicidad y "transformar" el crecimiento de las empresas | Empresas

    expansion.com • Business • Spain

    EY launches EY Studio+ in Spain, a new business unit combining its services with marketing and technology agencies to drive business growth.

    La campaĂąa turĂ­stica 'Feel CĂĄceres' se estrena en la Gran VĂ­a y la plaza de Callao en Madrid | Hoy

    hoy.es • Tourism • Spain

    CĂĄceres' new tourism campaign, 'Feel CĂĄceres,' is launched in Madrid's Gran VĂ­a and Callao Square, showcasing the city's historical heritage, cultural events, and contemporary art scene.

    Falling ad spends, fewer subscribers spell trouble for TV - The Economic Times

    economictimes.indiatimes.com • Business • India

    India's television broadcasting sector is struggling due to decreased advertising spending by FMCG companies and a decline in pay-TV subscribers.

    How SeaWorld, of All Brands, Made the Most-Liked Ad of the Third Quarter

    adweek.com • Marketing • World

    SeaWorld's latest ad campaign unexpectedly topped Ace Metrix's quarterly survey for 'Top Breakthrough Ads', signifying a potential brand image turnaround after the negative publicity from the Blackfish documentary.

    8 Ways to Make Your Marketing Message Stand Out | Entrepreneur

    entrepreneur.com • Marketing • World

    This article presents eight key strategies to make marketing messages stand out from the clutter, emphasizing solutions-focused messaging, targeted marketing, and creative approaches like extreme headlines and unique marketing hooks.

    TikTok Shop targets challenger brands in B2B campaign | News | The Grocer

    thegrocer.co.uk • Marketing • UK

    TikTok Shop is launching a B2B advertising campaign targeting challenger brands to boost growth among SMEs using its social commerce platform.

    In Depth: Micro Drama Platforms Knock Down Paywalls as Viewers Lose Interest - Caixin Global

    caixinglobal.com • Business • China

    The explosive growth of Chinese micro-dramas is shifting from a pay-per-view to a free, ad-supported model due to audience fatigue and increased competition.

    Roll of honour: push the limits at The Drum Chip Shop Awards | The Drum

    thedrum.com • Advertising • World

    The Drum Chip Shop Awards celebrate original advertising work, showcasing winning entries from 2017 and encouraging future submissions.