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    Articles Tagged with "Ad Tech"

    Here's the Pitch Deck GenAI Adtech Startup Paramark Used to Raise $6M - Business Insider

    businessinsider.com • Business • World

    Paramark, a GenAI adtech startup, secured $6 million in seed funding to help marketing teams quantify the impact of their ad campaigns using generative AI.

    Generative AI AdTech Funding Marketing Paramark
    Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race - Digiday

    digiday.com • Technology • World

    Microsoft's shutdown of its demand-side platform, Xandr Invest, signals a shift towards AI-driven advertising and further consolidation within the ad tech industry.

    AdTech Microsoft AI Programmatic Advertising DSP