A spokesman for JLR said: “As a matter of policy JLR does not comment on any supplier arrangements, Accenture Song are currently under contract to the middle of 2026. We have nothing further to say on this matter.”
Accenture has been contacted for comment.
The account review, which was first reported by industry publication Campaign, comes as Jaguar Land Rover, which is owned by India’s Tata Motors, grapples with the fallout from Donald Trump’s hefty tariffs on the car industry.
The president slapped 25pc tariffs on foreign cars, prompting Jaguar Land Rover to temporarily pause shipments to the US.
However, negotiators are reportedly nearing an agreement to shield British cars from the full impact of the US president’s tariffs as part of a looming trade deal.
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