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    Articles from "digiday.com"

    Advertising

    Advertising's AI revolution stalls at the billing desk

    digiday.com • Advertising • World

    The advertising industry's adoption of AI is significantly lagging in its billing practices, with the shift to outcome-based pricing hampered by cultural, technological, and management barriers.

    AI Advertising Agency Billing Pricing

    Marketing

    How Google’s AI Overviews is affecting paid search strategies

    digiday.com • Marketing • World

    Google's AI Overviews feature is impacting organic search traffic and prompting marketers to adjust their paid search strategies.

    Google AI SEO PaidSearch DigitalMarketing

    Technology

    Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race - Digiday

    digiday.com • Technology • World

    Microsoft's shutdown of its demand-side platform, Xandr Invest, signals a shift towards AI-driven advertising and further consolidation within the ad tech industry.

    AdTech Microsoft AI Programmatic Advertising DSP