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    Articles Tagged with "Dsp"

    Ad Tech Briefing: Microsoft's DSP closure signals ad tech consolidation, as well as the AI arms race - Digiday

    digiday.com • Technology • World

    Microsoft's shutdown of its demand-side platform, Xandr Invest, signals a shift towards AI-driven advertising and further consolidation within the ad tech industry.

    AdTech Microsoft AI Programmatic Advertising DSP