McCann Worldgroup, a prominent advertising agency known for campaigns like Mastercard's "Priceless" and L'Oréal's "Because You're Worth It," is undergoing a restructuring to adapt to the changing needs of its clients in the modern marketing landscape.
Since becoming CEO in 2022, Daryl Lee has implemented changes to improve client service. The reorganization involves four distinct brands:
This restructuring aims to eliminate internal silos, allowing clients easier access to the various parts of the business as needed.
McCann Worldgroup is one of the iconic ad agencies of the 21st century, behind Mastercard’s “Priceless” and L’Oréal’s “Because You’re Worth It.” However, as the media ecosystem evolves, its legacy structure must adapt to support clients moving at the speed of modern marketing.
Since taking the chief executive (CEO) role in 2022, Daryl Lee has been restructuring the business to better serve clients with changing needs.
He has reorganized it into four brands—McCann, production company Craft, brand consultancy Futurebrand, and precision marketing agency MRM—removing silos so clients can access all or parts of the business more easily.
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