Jaguar Land Rover (JLR) is reviewing its advertising agency, potentially ending its contract with Accenture Song, which is set to run until mid-2026. JLR declined to comment on the specifics.
This review follows negative reception of JLR's recent rebranding. The company is also dealing with the consequences of Donald Trump's tariffs on foreign cars, which temporarily halted JLR shipments to the US.
There's hope that a trade deal between the US and UK may mitigate the impact of these tariffs on British car exports, including JLR vehicles.
A spokesman for JLR said: “As a matter of policy JLR does not comment on any supplier arrangements, Accenture Song are currently under contract to the middle of 2026. We have nothing further to say on this matter.”
Accenture has been contacted for comment.
The account review, which was first reported by industry publication Campaign, comes as Jaguar Land Rover, which is owned by India’s Tata Motors, grapples with the fallout from Donald Trump’s hefty tariffs on the car industry.
The president slapped 25pc tariffs on foreign cars, prompting Jaguar Land Rover to temporarily pause shipments to the US.
However, negotiators are reportedly nearing an agreement to shield British cars from the full impact of the US president’s tariffs as part of a looming trade deal.
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