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    Articles Tagged with "Authenticity"

    Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey | The Guardian

    theguardian.com • SocialMedia • World

    This article explores the paradoxical relationship between authenticity and social media, highlighting how Gen Z and Alpha's embrace of raw aesthetics has ironically become another form of performance.

    Authenticity GenZ SocialMedia performance Branding