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    Articles from "prweek.com"

    Marketing

    From SEO to GEO: How agencies are navigating the quickly changing world of LLM-driven search | PR Week

    prweek.com • Marketing • World

    The rise of AI-driven search engines is forcing marketing agencies to adapt their strategies, shifting focus from traditional SEO to a new approach called GEO (Generative Engine Optimization).

    SEO AI LLM Search Engines Digital Marketing