The popularity of bioimpedance scales is rapidly increasing in Brazil, surpassing traditional weighing scales in consumer preference. This is driven by the devices' ability to measure a range of health parameters beyond weight, including bone mass, BMI, body fat (both total and visceral), and basal metabolic rate.
Data from OMRON Healthcare Brasil indicates a significant 154% growth in bioimpedance scale sales in 2024 compared to 2023. E-commerce sales figures are equally impressive, showing a 123% increase, reaching 26,500 units sold.
A balanças domésticas estão perdendo espaço na vida dos brasileiros. Motivo: a popularização das balanças de bioimpedância, capazes de medir também a massa óssea, o IMC (Índice de Massa Corporal), a gordura corporal e visceral, o metabolismo basal.
Um levantamento inédito da OMRON Healthcare Brasil, líder global em dispositivos médicos, revela que, em 2024, as vendas destes dispositivos cresceram 154% no país em relação a 2023.
Nas principais plataformas de e-commerce, as vendas de bioimpedância alcançaram 26,5 mil unidades, superando em 123% o registrado no ano anterior.
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