Os brasileiros e as balanças de bioimpedância


Sales of bioimpedance scales in Brazil have surged in 2024, outpacing traditional bathroom scales due to their ability to measure various health metrics.
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A balanças domésticas estão perdendo espaço na vida dos brasileiros. Motivo: a popularização das balanças de bioimpedância, capazes de medir também a massa óssea, o IMC (Índice de Massa Corporal), a gordura corporal e visceral, o metabolismo basal.

Um levantamento inédito da OMRON Healthcare Brasil, líder global em dispositivos médicos, revela que, em 2024, as vendas destes dispositivos cresceram 154% no país em relação a 2023. 

Nas principais plataformas de e-commerce, as vendas de bioimpedância alcançaram 26,5 mil unidades, superando em 123% o registrado no ano anterior.

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