YouTube's ad-free Premium Lite plan, costing $7.99/month, is launching in the U.S., offering ad-free viewing of non-music videos. This is distinct from the existing $13.99 YouTube Premium.
Initially tested in Australia, Germany, and Thailand, Premium Lite provides a reduced-ad experience compared to free YouTube, with banner ads or pre-roll ads only. It omits offline downloads and background play features available in the full YouTube Premium.
YouTube aims to expand this offering to other countries. While initially launched and later discontinued in 2023, the relaunch targets those who primarily watch non-music content. The plan offers a more affordable alternative for users who don't need all the features of YouTube Premium, particularly those who value ad-free experiences with podcasts and playlists.
Despite the announcement, the plan's immediate availability isn't confirmed across all U.S. accounts and broader global rollout may not be immediate.