Will big tech transform how we watch sports? ‘Sports is a powerful storytelling vehicle for us’ – The Irish Times

Big Tech's Impact on Sports

Major tech firms like Amazon, IBM, and Microsoft are significantly investing in sports technology, using data analytics and AI to revolutionize the fan experience and improve athletic performance.

Data-Driven Insights

The article highlights the massive amounts of data generated in sports, particularly in F1 racing. Amazon Web Services (AWS) uses this data to provide fans with richer insights, enhancing their viewing experience. This data analysis also aids in improving game strategies, as demonstrated by F1's car redesign leading to a 30% increase in overtaking.

Other examples include:

• AWS's work with the PGA Tour to enable personalized broadcasts for viewers worldwide.
• IBM's long-standing partnership with Wimbledon, using AI to create an enhanced digital fan experience with features like Match Chat and Live Likelihood to Win.
• Microsoft's collaboration with the English Premier League, utilizing AI to personalize fan engagement with the Premier League Companion platform.

Beyond Entertainment

The integration of technology isn't limited to entertainment. Big tech companies see sports as a compelling case study to demonstrate their capabilities in data analysis, AI, and cloud computing. This allows them to engage with customers and showcase their technological advancements across various sectors.

Future of Sports Tech

Future innovation is expected to focus on personalized fan experiences, with AI playing a key role. Sustainability is also emerging as a focus, with IoT and AI assisting venues in reducing their environmental impact. The use of AI-powered coaching tools and real-time analytics for athlete development is also on the horizon.