Stacey Solomon's emotional response to losing a Bafta for her show, 'Sort Your Life Out,' on Instagram caused a stir, leaving her PR team and BBC executives surprised. While acknowledging the hard work of her team, her public display of disappointment was seen as inappropriate by some.
The BBC, who heavily invests in Solomon for her appeal to a younger audience, was concerned by her outburst. Her reaction was deemed 'entitled' and potentially damaging to her image and the BBC's reputation.
Further concerns emerged regarding Solomon and Joe Swash's promotion of their personal brands within their BBC show, 'Stacey & Joe,' which some BBC executives found violated editorial guidelines.
Despite public support, private concerns exist about this promotional activity, which contrasts with the BBC's editorial standards.
The article traces Solomon's career, highlighting her rise to fame on 'The X Factor,' 'I'm a Celebrity,' and her current success as a 'mum-fluencer.' Her potential appearance on 'Strictly Come Dancing' is also discussed.
The article notes that while Solomon presents a wholesome image, past incidents such as a public argument with Joe Swash and an earlier controversy about smoking while pregnant, showcase inconsistencies with this image.