The Rise Of The OTTs

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Netflix's Global Expansion

Netflix's success is highlighted, referencing its Oscar wins and its impact on Hollywood, as exemplified by Steven Spielberg's criticism of its Oscar eligibility. The company's aggressive pursuit of original content and its target of 500 million global subscribers are emphasized, driven by investor expectations and high stock valuations.

Focus on Emerging Markets

The article points to Netflix's strategic focus on emerging markets, particularly India, to drive future growth. The company aims to acquire 100 million subscribers in India, leveraging the large pay-TV market (170 million homes) as a potential customer base. This contrasts with its current US subscriber base of 59 million.

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