The article discusses the evolving landscape of social media, highlighting a shift away from organic social interaction. Platforms like Facebook, Instagram, TikTok, and Twitter are increasingly prioritizing paid content and advertising, pushing organic posts from friends and family further down the feed.
This change is driven by the corporatization of social media giants, prioritizing brand partnerships and influencer marketing. The prominence of ads and sponsored content overshadows personal updates and interactions.
This shift is forcing social media companies to explore new revenue models. Examples include Twitter's push for subscriptions to gain visibility, and Meta's investment in the metaverse.
Experts predict the end of the traditional all-in-one social media platform, as users seek out more niche community-oriented apps catering to specific interests and hobbies. This signifies a fundamental change in how people connect digitally.