The article discusses a growing trend of Tesla owners selling their vehicles due to dissatisfaction with Elon Musk's controversial public persona and political leanings. This is impacting Tesla's sales figures, which are already suffering from increased competition in the EV market.
One case study focuses on Jennifer Trebb, a Tesla owner who traded her vehicle for a gas-powered car due to an incident where she was called a Nazi in a supermarket parking lot. This incident, coupled with Musk's public statements, influenced her decision. The article also mentions the declining European sales for Tesla, suggesting a correlation with this growing consumer sentiment.
Tesla's stock price has recently experienced a significant drop, with the article attributing this, in part, to negative publicity surrounding Musk and the subsequent decrease in consumer demand. The financial implications for Tesla are notable and are significantly influenced by this boycott. This adds to existing challenges like competition from other EV manufacturers.