Strava, a popular fitness tracking app, has acquired The Breakaway, a cycling training app. This follows Strava's recent acquisition of Runna, a running training app, and is part of its broader strategy to expand its subscription services.
The Breakaway is a cycling training app that analyzes power data to provide personalized training plans. It's known for its clear graphics and detailed post-ride analysis.
Strava's CEO, Michael Martin, highlighted The Breakaway's alignment with Strava's mission and the high activity upload rate of its users who connected both apps.
Strava plans to integrate The Breakaway's features into its own app, eventually shutting down The Breakaway. This move solidifies Strava's shift towards AI-powered training as a monetization strategy. The integration will enhance Strava's data analysis capabilities and provide users with more personalized training recommendations. The timetable for integration and the continuation of the app's smart coaching feature is unclear.
This acquisition addresses Strava's need to diversify beyond its free social network and data hub functions. By incorporating AI-driven training, Strava aims to create a more sustainable revenue model. While the social networking aspect remains a core element, the focus now shifts to providing value-added services through subscriptions.