Smashing into South-east Asia: Why pickleball is the region’s newest obsession - The Business Times

Pickleball's Rise in Southeast Asia

Pickleball, a sport combining elements of tennis, badminton, and table tennis, is experiencing a surge in popularity across Southeast Asia. This growth is attributed to its accessibility, social aspects, and health benefits, appealing to a wide range of ages and skill levels.

Driving Forces

• Social Media & Celebrity Influence: Viral videos and endorsements from celebrities have significantly boosted the sport's visibility.
• Inclusivity: The ease of learning and suitability for all ages and skill levels make it attractive to diverse demographics.
• Networking Opportunities: Similar to golf, pickleball provides a relaxed environment for building relationships and even business connections.

Coaches from various racquet sports are transitioning to pickleball due to its booming popularity. The sport has transitioned from a niche activity to a mainstream phenomenon, especially in countries like Malaysia, Singapore, Vietnam, Thailand, and Indonesia.

Business Opportunities

The increasing popularity of pickleball has created significant business opportunities. Entrepreneurs are capitalizing on court rentals, coaching, equipment sales, tournaments, and related services. The Asia-Pacific pickleball market is projected to experience rapid growth, with high compound annual growth rates predicted in the coming years.

• New court constructions: Significant investments are being made to build new indoor and outdoor pickleball courts, particularly in major cities.
• High occupancy rates: Many facilities report near-full occupancy, especially during peak hours.

Despite higher hourly rates compared to tennis or badminton, the demand for pickleball courts reflects its growing popularity.

Health & Social Benefits

Beyond the business aspect, pickleball provides considerable health and social benefits. Players highlight its effectiveness in improving fitness, de-stressing, and building strong social connections.

• Improved fitness: It's a low-impact exercise suitable for diverse age groups, promoting cardiovascular health and muscle tone.
• Social interaction: Pickleball facilitates forming new friendships and strengthens existing relationships through shared activity.
• Family bonding: The sport is becoming a family-friendly activity, providing quality time and opportunities for bonding.

Challenges & Future Growth

Despite its success, pickleball faces challenges like high real estate costs in some areas. However, the strong community spirit and adaptable nature of the sport suggest it is well-positioned for continued growth in Southeast Asia's sports and leisure landscape.