This article analyzes the complex relationship between Real Madrid and FC Barcelona, highlighting their surprising business alliance despite their fierce on-field rivalry. It argues that their shared business interests outweigh their competitive spirit.
The author contends that both clubs, under the leadership of Florentino Pérez (Real Madrid) and Joan Laporta (Barcelona), understand that their success is intertwined. Even actions that might seem to benefit one club over the other, such as Real Madrid's implicit support for Barcelona's financial stability, are viewed through the lens of maximizing overall profitability for both entities and the sport as a whole. A final between the two teams, for example, is seen as mutually beneficial from a business perspective.
The article identifies La Liga and UEFA as the true adversaries of both clubs. Their maneuvering and attempts to pit the two giants against each other are strategically ignored by both Pérez and Laporta, who prioritize a united front against these external forces.
The author predicts that both clubs, along with others in Europe, will eventually control their own destiny, potentially owning the rights to their product and revenue. This vision is linked to the development of the Super League and streaming platforms like Unify, underscoring a broader business strategy beyond traditional football structures.