Several Premier League clubs are charging substantial fees for children to be mascots at matches, leading to criticism from politicians and sports officials. The pricing structure at Nottingham Forest, for example, is deemed excessively high, with the most expensive package costing more than the average monthly rent for a three-bedroom house in the city.
Dame Caroline and Clive Efford MP highlighted the significant disparity in pricing between Premier League clubs, suggesting this practice excludes working-class families from this experience. Gerry Sutcliffe, a former sports minister, expressed disbelief at the charges and criticized the Premier League's apparent disregard for affordability for supporters.
In contrast, some lower-tier clubs, like Tranmere Rovers, offer free mascot opportunities to young fans who purchase club kit, illustrating a stark contrast in approach.
This criticism emerges at a time when the Premier League is facing scrutiny regarding an incoming regulator. The Fair Game initiative highlights the issue as another example of fan exploitation within the sport.