Every, a five-year-old media startup founded by Dan Shipper, utilizes AI in its business model. While addressing concerns about AI replacing writers, Shipper emphasizes AI's potential to enhance writing, particularly in the tech sector.
Every employs generative AI to develop software products, including a writing tool for subscribers. This tool is a core component of their business, generating approximately $1 million in annual revenue through a $200 yearly subscription.
Every's success serves as a complex symbol within the news industry. It demonstrates both AI's potential to enhance journalistic capabilities and the ongoing uncertainty surrounding its potential to displace human writers. The company's model sparks debate on AI's role in the future of media.