The article centers around Fictor, a new sponsor for the Brazilian soccer club Palmeiras, and its connection to Fictor Invest (formerly One Off Investment), a company with a history in player agency. Luiz Phillippe Rubini, founder of One Off Investment and current director of Fictor, played a key role in the sponsorship deal.
Despite Fictor's public presentation as a company focused on food and financial services, documents reveal its involvement in player management. This information, including Rubini's past activities as a player agent (representing players like William and even suggesting Ronaldinho Gaucho to Palmeiras), was notably absent from the sponsorship announcement.
The sponsorship agreement between Palmeiras and Fictor is valued at R$75 million (with potential for R$90 million based on certain achievements), spanning three seasons. The deal includes branding on the men's and women's team jerseys, and the U-20 team sponsorship.
Both Fictor and Palmeiras omitted the information on Fictor's history with player representation. However, a subsequent statement from Palmeiras' press office clarified that "the sponsorship contract with Fictor Holding S.A. (Grupo Fictor) is limited to brand exposure" and that there are no other relationships between the parties.