Netflix plans to spend approximately $18 billion on content in 2025, a figure that its CFO, Spencer Neumann, believes is not close to a maximum. He indicated that they are still in the early stages of their spending and are committed to growth.
This spending increase from $16.2 billion in 2024 is fueled by the expansion of live content offerings such as WWE's Monday Night Raw, John Mulaney's late-night show, and live boxing matches. Neumann emphasized their goal to 'grow everywhere' and maintain a growth-oriented strategy instead of a maintenance one.
Despite a recent price increase and a subscriber count reaching 300 million, Netflix faces strong competition from YouTube, which has consistently topped Nielsen's most-watched streaming services list. Neumann stated that Netflix intends to target segments of the market, including traditional TV, that are currently underserved by both Netflix and YouTube.