The Peruvian bottled water market is dominated by AJE (Cielo), followed by San Luis, San Mateo, and San Carlos. Growth in 2024 was driven by increased consumer preference for healthier options and new distribution channels. Arellano ConsultorÃa data indicates that bodegas (93%), supermarkets (34%), and mini markets/kiosks (12%) are the most important sales channels.
Innovation is a key driver of market growth, focusing on added flavors, functional benefits, and sustainable packaging (using recycled materials). The segment of flavored water is showing triple-digit growth, although it still represents a small portion of the total market.
While bottled water consumption is widespread across Peru, carbonated water consumption is higher in the eastern region, particularly in Iquitos. Lima is the most important market for Cielo, but significant growth opportunities exist in other provinces.
Popular bottle sizes vary by brand, but generally include individual sizes (up to one liter), which account for 49% of consumption, along with larger family-sized formats (7 liters or more).
Leading companies plan to maintain their market share through innovation, expansion of product portfolios, and strengthening their distribution networks. There is also a focus on expanding into new channels and geographic areas (e.g., international expansion for ISM).
85% of Peruvian families consume non-carbonated bottled water, while 12% consume carbonated water and only 6% consume flavored versions. 84% prefer national brands, 72% prioritize price, and 34% prioritize recognized brands. In the absence of bottled water, 52% are likely to buy soda instead of other alternatives like juice or energy drinks.