Major League Baseball (MLB) is considering licensing its MLB.TV game package to various networks and digital platforms. This move follows ESPN's decision to opt out of its contract with MLB and reflects the league's efforts to navigate the evolving media landscape.
MLB.TV, currently priced at $149.99 per season for out-of-market games, generated 14.5 billion minutes watched in 2024. Licensing the platform could significantly boost MLB's revenue, particularly given ESPN's departure and the decline of the cable television ecosystem.
Several companies, including NBC, Google, YouTube, Fox, Amazon, and Apple, have expressed interest in securing the rights to MLB.TV or other MLB broadcasting packages. A new deal is expected to be short-term, aligning with other MLB TV contracts. The inclusion of MLB.TV could substantially influence the value of future MLB broadcasting rights.
The cable television industry's decline has prompted MLB to explore alternative revenue streams and distribution models. 27 of 30 MLB teams now offer direct-to-consumer streaming options, highlighting the league's adaptation to the changing market. The licensing of MLB.TV could give a streaming platform a significant competitive advantage.
MLB aims to consolidate its streaming presence, with Commissioner Rob Manfred aiming to bring all club streaming under one roof by 2028. The league is carefully considering the pricing and terms of any licensing agreement to maximize its return.