While reports indicate a decline in manga sales (11.9% in 2023 and 9% in 2024 according to Le Figaro), L'Imaginarium, a manga bookstore in Foix, France, demonstrates a countertrend.
Opened in 2022, L'Imaginarium's success is attributed to its independence from government aid, which often comes with short-term stipulations. This self-sufficiency allowed them to weather economic challenges, unlike some bookstores that struggled after receiving short-term aid.
The store’s sales have remained steady or even slightly increased over three years. While reduced cultural funding for students has impacted some customers, family visits and intergenerational interest in manga maintain business.
The article acknowledges that several manga bookstores have closed due to financial difficulties, especially in competitive urban areas. L'Imaginarium's success is a combination of financial stability, a loyal customer base, and a welcoming environment.