LaLiga prescinde de Mediapro y elige a HBS y Telefónica como sus productores audiovisuales

Key Changes in LaLiga's Audiovisual Production

LaLiga has chosen HBS (Host Broadcast Services) and Telefónica as its audiovisual production providers for the next five seasons, marking the end of its long-standing relationship with Mediapro.

Contracts Awarded

• HBS (Lots 1, 2, & 3): Production of LaLiga EA Sports and LaLiga Hypermotion, MCR, and centralized services. HBS is a major European audiovisual production company.
• Telefónica Servicios Audiovisuales (TSA) (Lot 4): Contribution and distribution, leveraging its technical expertise in international communications.
• Lot 5 (Content Generation): Not awarded; these services will be integrated strategically with other content.

The decision follows a rigorous evaluation process involving Abacanto, a technological audiovisual consultancy. The selection was based on a comparative analysis of technical, operational, and economic aspects.

LaLiga's Rationale

LaLiga states this new approach reinforces its commitment to innovation and continuous improvement in audiovisual production to deliver a superior product to fans, operators, and partners globally.