Inside Track: Abbott relishes 'what's around the corner' | Crain's Grand Rapids Business

Falcon Custom Homes' Success Story

This article profiles Nathan Abbott, co-founder and CEO of Falcon Custom Homes Inc., a successful custom home builder in Grand Rapids, Michigan. The company has consistently been profitable since its inception in 2003, even weathering the Great Recession.

Key Success Factors

• Effective Marketing: Abbott emphasizes proactive marketing strategies, rather than relying solely on inbound leads.
• High-Quality Workmanship: Falcon Custom Homes focuses on delivering high-quality custom homes, exceeding client expectations.
• Strong Relationships: Abbott cultivates strong relationships with real estate agents and subcontractors.
• Clear Business Plan: The company operates with a well-defined business plan and structured approach.

Abbott's personal philosophy, influenced by his upbringing and a life reflection exercise, plays a key role in his business approach. His dedication and passion for his work have propelled Falcon Custom Homes to success in a competitive market.

Challenges and Overcoming Them

Abbott details how effective marketing and clear communication with clients helped his company navigate the challenges of the Great Recession. His strategy of transparency and honesty concerning pricing and achievable standards sets him apart from competitors.

Future Outlook

Abbott expresses his excitement for future projects and challenges, highlighting his enjoyment in the innovative aspects of each new home construction. His drive and ambition, shaped by his varied upbringing, continually propel his business forward.