The article provides pre-show insights into the personalities of the Celebrity Big Brother 2025 housemates, based on a journalist's 48-hour stay with them before they entered the house. The housemates include Mickey Rourke, described as a "clean-eating, chain-smoking, thoughtful acting heavyweight" with a still-present eye for the ladies; Trisha Goddard, determined to show that cancer patients can still live full lives; and JoJo Siwa, whose energy and social media following make her a likely finalist.
The journalist also provides observations about other housemates, including their personalities and predictions about their behavior inside the house. The article highlights potential for drama and conflict, but also promises moments of humor and surprising revelations.