The article discusses a noticeable shift in beauty standards towards a more conservative aesthetic, moving away from trends like "babygirl men" and embracing a "quiet luxury" style reminiscent of old money.
This change presents a challenge for brands, requiring them to adapt their marketing strategies. The article emphasizes the need for a nuanced understanding of consumer groups, particularly Gen Z, who are often stereotyped, and cautions against hasty overhauls.
Brands are advised to carefully observe and understand the underlying motivations behind these shifting preferences, acknowledging that these changes take time to fully develop. The article stresses the importance of listening and tracking trends before implementing significant changes.
The article also addresses the use of AI in image generation, noting the ongoing debate surrounding the ethics of AI in image-making and emphasizing the use of AI-generated images in this article due to its exploration of a future-oriented trend.