This article discusses the waning of the body positivity movement, contrasting the inclusivity seen a few years ago with the current trend toward thinner body types in fashion. The author, a former Cosmopolitan editor, highlights the decreased representation of plus-size models on runways and in fashion campaigns.
The article points to TikTok's now-removed 'Chubby Filter' as a concerning indicator of the shift, revealing mockery of larger body types. The increased use of weight-loss injections like Ozempic is also presented as a contributing factor to the change in societal preference.
The author recounts her own experience as a magazine editor, detailing the challenges of featuring plus-size models due to limited clothing options and industry resistance. Her decision to put Tess Holliday, a plus-size model, on the cover of Cosmopolitan is highlighted as a significant moment in promoting body inclusivity, despite the subsequent backlash.
The article illustrates how major fashion brands, after initially expanding their plus-size ranges, have either reduced their offerings or scaled back altogether. The author notes the shrinking number of plus-size models on runways and cites statistics demonstrating a decline in sales of plus-size clothing.
The piece concludes with a questioning tone, exploring the possibility that the body positivity movement was not genuinely embraced by society but was a fleeting trend. It raises concerns about the impact of societal pressures and the weight-loss injection craze on body image perceptions.