How LinkedIn self-promotion became your boss’s favourite waste of time

The Two Sides of LinkedIn Self-Promotion

The article discusses the growing trend of executives using LinkedIn for self-promotion and its impact on business. While some argue it enhances brand authenticity and fosters transparency by connecting leaders directly with their networks, others express concerns.

Concerns about Executive Focus

Critics argue excessive LinkedIn use distracts executives from core business responsibilities, diminishing the impact of strong leadership and traditional business development methods. The article cites several executives' opinions on this matter, showcasing varying perspectives.

The Broader Context of Social Media in Business

The rise of LinkedIn's influence is presented within a broader context of social media's impact on business communication and etiquette. The increasing use of technology is contrasted with concerns about professional conduct, exemplified by Jamie Dimon's recent directives against checking texts and emails during meetings.

• Some believe social media like LinkedIn enhances authenticity.
• Others argue it detracts from core business activities.
• The debate highlights a broader concern about the impact of social media on business etiquette.