Emails obtained through an open records request shed light on the involvement of Bill Belichick's girlfriend, Jordon Hudson, in his new role as UNC football coach. Hudson, who has no official employment contract with the university, actively participated in managing public perception surrounding the hiring of Belichick's son, Steve, as defensive coordinator.
Hudson's correspondence with UNC's media team focused on mitigating potential criticism of nepotism. She suggested strategies to present Steve Belichick as an independent entity, emphasizing his qualifications and experience, rather than solely as Bill Belichick's son.
These suggestions were largely adopted by the university.
Beyond the nepotism issue, Hudson's involvement included monitoring social media for negative comments about Bill Belichick, prompting a response from UNC to address online harassment and slanderous remarks. She also appears to hold a professional role in Belichick Productions, a company involved in various media projects and trademark applications.
The article also touches upon other aspects of Belichick's role at UNC, including the “Practice like a Pro” event, recruiting efforts, and interactions with media outlets such as “60 Minutes” and Charles Barkley's podcast.