Haroldo Martins e o foco em avanços dentro e fora de campo: "O Ceará quer ser um clube referência" | Páginas Azuis | OPOVO

Haroldo Martins: A Life Dedicated to Ceará SC

This article features an extensive interview with Haroldo Martins, CEO of football operations at Ceará Sporting Club. The interview covers his personal life, his long and multifaceted career with the club, and his vision for its future.

Early Life and Ceará Passion

Haroldo Martins, a lifelong Ceará supporter, shares details of his upbringing in Fortaleza and the profound influence of his family, particularly his mother, a trailblazer in the banking industry. His love for Ceará began in his youth and intensified over time. He recounts childhood memories filled with the passion of watching matches and narrating games in school, showcasing his lifelong connection to the club.

Career at Ceará SC: A Winding Path

• Early Involvement: Martins' early career with the club included various roles in different departments, including finance and legal, and showcased his versatility and commitment.
• Challenges and Growth: He recounts a difficult period in 2016 where differences with the club's president led to his departure. He emphasizes his growth and learning from this period and has since reconciled with the former president.
• Return and Current Role: He describes his recent return as CEO of football operations, highlighting his focus on building sustainable growth and utilizing technology to enhance competitiveness.

Building a Sustainable Future

Martins emphasizes the importance of building a strong team through careful player selection and evaluation. He highlights the club's technological investments in performance analysis and medical departments, positioning Ceará at the forefront of Brazilian football. The club's long-term aim is to achieve sustainable growth and establish a distinct Ceará identity.

Personal Reflections

The interview provides a personal touch, revealing the support of his family in his career endeavors. He speaks of the challenges of balancing his work and family life, mentioning the immense support of his wife and children. He ends with his vision of Ceará as a strong, innovative club in Brazilian football.