Jayne Hrdlicka, formerly the CEO of Virgin Australia, has been appointed as the new chief executive officer of Endeavour Group, the parent company of the prominent Australian liquor chains Dan Murphy's and BWS. Her tenure will commence on January 1, 2024.
Hrdlicka's experience includes consulting for Woolworths on their early liquor strategy and serving on the Woolworths Group Board. In the announcement, she expressed enthusiasm about working with Endeavour Group's 30,000 employees and the opportunities ahead for the company.
Ari Mervis, the current executive chairman, will retain his position until Hrdlicka assumes her new role.