The article explores the surprising resemblance between Facebook Marketplace and Craigslist, noting their shared characteristic as virtual classifieds. It highlights Marketplace's rapid growth, exceeding eBay in monthly active buyers by 2023, with an estimated 16% of Facebook users accessing it exclusively.
The piece emphasizes the janky, bare-bones aesthetic of Marketplace, similar to Craigslist, but with its own set of problems. These include issues like spam posts, scammers clogging replies, and sponsored ads that detract from the user experience.
The author personally reflects on reduced spending after taking breaks from Facebook, emphasizing the platform's effective targeted advertising.
The article contrasts Marketplace's transactional nature with the success of Buy Nothing groups on Facebook. These hyperlocal communities promote a gift economy and mutual aid, highlighting a stark contrast to Marketplace's focus on commerce. It concludes by reflecting on Facebook's original purpose of connecting people versus its current form centered around transactions and its unexpected outcome of Buy Nothing groups fostering genuine connections.