El próximo estreno de Netflix no es una serie, pero te avanza lo que verás este año en tu tele

Netflix's New AI-Powered Search

Netflix is tackling the challenge of its vast content library by introducing a new AI-powered search function, currently in beta for iOS. This tool, built using OpenAI's technology, allows users to describe what they want to watch in their own words, receiving tailored content suggestions.

Interface Improvements

Alongside the AI search, Netflix is unveiling a revamped interface with a simplified menu offering direct access to series, movies, games, and personalized content. Content presentation highlights awards received and trending status.

The mobile app will also feature short vertical videos, similar to reels, as previews.

The Rise of AI in Television

Netflix's initiative signifies the growing integration of AI in television. Other companies, including Google with its TV Streamer and Samsung and LG with Microsoft's Copilot, are also incorporating AI for personalized content recommendations and more.

• Samsung TVs will utilize AI for personalized content discovery, generating subtitles, and creating dynamic wallpapers.
• Google's TV Streamer uses AI to preview content and summarize reviews.
• Other manufacturers are integrating AI assistants into their smart TVs.

Data and Privacy

Netflix assures users that data from AI searches will only be used to improve recommendations and personalize the experience, adhering to privacy policies. Data usage is handled similarly to general user information.