The article debunks the myth of complete anonymity in incognito mode. While it prevents the browser from storing local data like history and cookies, it doesn't mask IP addresses or protect against tracking by websites, ISPs, or online analytics services. Google's practices, revealed through lawsuits, highlight the ability of large companies to track browsing habits even in incognito mode.
The article advocates for a multi-layered approach to enhance online privacy beyond incognito mode.
The article also recommends using Google's Privacy Checkup tool to review and adjust personal Google account settings.