El boicot a Elon Musk estalla en X: la red pierde millones de usuarios en Europa

Key Findings

X (formerly Twitter) has lost over 10 million active users in Europe in the past five months, representing a 10.5% decrease since August 2024. This decline is most pronounced in France (2.7 million), Poland (1.8 million), Germany (1.3 million), and Spain (1 million).

Reasons for Decline

Several factors contribute to this user drop:

• Changes in content moderation, leading to the loss of advertising partnerships.
• Rise of competing platforms such as Threads and Bluesky.
• Increased aggressive content and an algorithm perceived as showing irrelevant posts.

The decline also coincides with Elon Musk's support for Donald Trump's campaign and far-right European leaders, potentially alienating some users.

Financial Impact

This significant user loss threatens X's main revenue source, advertising. Financial Times reports suggest similar declines in the US and UK.

Expert Opinion

Fernando Checa, director of the Social Media master's program at the Universidad Internacional de La Rioja, attributes the decline to X becoming a less hospitable environment.