Dr. Will's, a table sauce startup, is launching its Chipotle Ranch and Green Goddess salad dressings in Tesco on April 28th. The dressings, priced at £3.50 per 245g, are made with natural, minimally processed ingredients, targeting the growing demand for 'clean label' and 'better-for-you' options.
The company aims to achieve profitability within the next 12 months. This launch follows their participation in the Co-op's Apiary Accelerator program, which supports brand development and provides access to resources. Their growth is fueled by increasing consumer concerns about ultra-processed foods and a rising interest in healthier options.
Dr. Will's plans to expand further in the UK market, building on their 80% year-on-year growth since their launch. The dressings will also be available via the company's website at the end of April.