Apple operates a unique reliability laboratory in Cork, Ireland, dedicated to testing the durability of its products, including iPhones, iMacs, and AirPods. This facility, one of 100 worldwide, subjects devices to extreme conditions, such as extreme temperatures, water, dust, and physical impacts, to simulate years of use in just hours.
Tests involve subjecting devices to extreme heat (65°C) and cold (-20°C), spraying them with salt water, and repeatedly connecting and disconnecting ports. Robotic arms simulate user actions, such as pressing screens and flexing hinges. Devices are also dropped onto various surfaces to assess impact resistance.
The lab also uses advanced equipment, including microscopes and X-rays, to inspect the internal components of devices for any damage, ensuring high-quality standards before products reach the market.
Apple aims to create devices that last longer and have a longer life cycle, promoting sustainability and cost savings for consumers. The goal is for devices to have "a second or even a third owner." Apple acknowledges the growing importance of device repairability but prioritizes reliability, suggesting that a highly reliable product may not need as much repairability.
The emphasis on durability benefits Apple in the second-hand market, where iPhones maintain higher resale value than competing brands. This allows entry points for consumers who otherwise wouldn't access Apple's ecosystem, furthering the business of Apple's service sector. The company's efforts contribute to increased customer satisfaction and environmental sustainability goals.