Cortina d'Ampezzo is gearing up for the 2026 Winter Olympics with significant developments in the hospitality and fashion sectors. The recently opened Ancora Hotel, following a €60 million renovation, is a key example.
Another significant addition is the upcoming Chalet Franz Kraler, a collaboration between the Kraler family (owners of high-fashion stores) and Club Moritzino. This après-ski chalet, set to open in December 2025, will offer gourmet dining, private events, and collaborations with luxury brands.
The Kraler family anticipates positive growth, despite wholesale sector challenges. They highlight the importance of open dialogue with fashion houses to navigate these difficulties. The Olympics are expected to bring further prestige and economic benefits to the region.