DeepSeek's open-source model has been rapidly adopted across various sectors in China. Tencent uses it in a mobile game for an in-game assistant, while CGN Power, a state-owned nuclear power company, utilizes it in its employee AI system. Local governments in Shenzhen and Changsha are also employing DeepSeek for smart city initiatives and data analysis.
Several factors contribute to DeepSeek's widespread adoption. Its affordability and ease of use make it accessible to companies seeking to incorporate AI. The intense competition in sectors like electric vehicles (EVs) necessitates the rapid development of new smart features, a task DeepSeek excels at by reducing research and development costs. Moreover, integrating a cutting-edge AI model like DeepSeek offers significant marketing advantages and attracts investor interest.
While technological benefits are significant, some companies might be using DeepSeek primarily to generate media attention and sway investor sentiment in China's market, which is heavily influenced by public opinion. The technology's strong reception overseas has further amplified its popularity within China.