Marcos Grilanda, Databricks' vice president and general manager for Latin America, emphasizes Brazil's immense potential in the artificial intelligence (AI) market. He highlights that data and AI are no longer a differentiator but a necessity for business survival.
Grilanda explains that unlike a few years ago when he had to convince clients about cloud adoption, now companies readily understand the importance of data and AI. He notes that within the next 5-10 years, CEOs will need an AI background to effectively lead their companies.
Databricks aims to help companies maximize their use of data and AI. They have established a comprehensive operation in Brazil, including over 160 business partners, local training, technical support, and professional services. Grilanda emphasizes Databricks' low cost of entry (pay-per-use) and large customer base as key differentiators.
The company's goal is to empower business users to perform queries using natural language, effectively making them their own data scientists. Key focuses include data security, governance, and enabling the creation of generative AI models. Success stories include collaborations with iFood, achieving cost reduction per order, and partnerships with major Brazilian companies like Nubank, PicPay, and Via, resulting in significant cost savings and efficiency improvements.
Databricks believes that the adoption of data and AI in business transformation is accelerating and will continue to do so. Early adopters will gain a competitive advantage, while those lagging behind will face significant challenges.