The article discusses the increasing use of AI in social media, citing LinkedIn's new "collaborative article" concept as an example. It argues that AI-generated content, designed to encourage engagement and tailored to individual user interests, will eventually lead to a decline in the authenticity of online interactions.
The author expresses concerns about AI-generated content inundating social media platforms. This includes AI chatbots posting on platforms like Twitter and the potential for AI-driven accounts to create fake discussions and comments, making it difficult for users to distinguish between human and artificial interactions.
The article draws a parallel between the increasing presence of AI in social media and the film "The Matrix," suggesting that a future dominated by AI-generated content could lead to a sense of unreality and disillusionment among users. The author fears that users will eventually become aware of the manipulative nature of the platform and the underlying advertising formulas.
Ultimately, the article warns of a potential future where social media loses its grip on users due to the overwhelming presence of AI-generated content, calling for a wake-up call before this dystopian scenario becomes reality.