The article highlights India's potential to become a leading force in the global creative industry, leveraging its demographic advantages and technological capabilities. The focus is on the "Create in India, Create for the World" vision, emphasizing the growth of the Media & Entertainment (M&E) sector.
A key initiative is WAVES Xcelerator (WAVEX), part of the World Audio-Visual Entertainment Summit (WAVES) 2025, designed to connect young creators with industry leaders and provide funding and mentorship. This program aims to nurture startups in areas like animation, AI, AR/VR, gaming, and the metaverse.
The M&E sector is projected to grow substantially, but challenges in gaining global recognition remain. WAVES addresses these challenges by offering a platform for startups to showcase their work to global investors.
The initiative promotes inclusivity, supporting women-led startups and emphasizing intellectual property protection as crucial for growth and innovation.
The article concludes with an optimistic outlook, highlighting the potential of India's young creators and the government's commitment to fostering a globally competitive startup ecosystem. WAVES 2025 is presented as a launchpad for the next generation of creative entrepreneurs.