Morrisons has announced it is expanding its More Card loyalty scheme with the launch of More Partner Points, a tie-up with more than 300 commercial retail partners.

From today, More Card members can earn points shopping via the Morrisons More App or More website, with partners including eBay, Very, Just Eat, Expedia and Asos.

Customers need to log into their Morrisons More App or the More website to browse, then click through to a partner retailer and complete their purchase. More Points are then tracked and added to their account automatically.

The new feature is digital-only and available to all registered More Card customers.

Other retailers in the new feature include Dunelm, Currys, Moonpig and Halfords.

The supermarket said the launch was a response to customer feedback calling for more ways to earn rewards.

“We’re always looking for ways to make the loyalty scheme even more rewarding,” said Morrisons loyalty director Kate Lavery.

“Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday. It’s another step towards helping customers save more, more often.”