ZEE Entertainment Enterprises Limited (Z) has announced its transition into a content and technology-driven company, aiming to deliver high-quality content and a more immersive experience across entertainment platforms.

As part of its long-term growth strategy, the company is taking significant steps to improve performance and profitability, with a focus on integrating technology throughout content creation, distribution, and monetisation.

In line with this transformation, Z has introduced a refreshed brand identity to mark its next phase of development. This new identity reflects the company’s ambition, focus on set goals, and commitment to ongoing innovation. The foundation of the brand revamp lies in Z’s intent to drive sustainable growth by combining content and technology. The updated brand identity blends the company’s longstanding values with a forward-looking perspective, aiming to foster trust and deliver meaningful entertainment to audiences worldwide.

Its design adapts across platforms, underscoring the company’s connection with consumers built over three decades.

The new brand architecture incorporates colours that reflect India’s cultural diversity, while also maintaining a global outlook. It represents the company’s continued efforts to connect deeply with viewers and offer engaging content through its wide array of platforms.

The new brand identity was unveiled by CEO Punit Goenka at the ZEE Cine Awards 2025, in the presence of key stakeholders. All Z platforms will adopt the new identity on 8th June 2025 during the award show’s telecast.

Sharing his thoughts on the new brand universe, Goenka said, “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile; which is a firm representation of our team’s capabilities to capitalise on the emerging opportunities. It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape."